You can read here some thoughts and ideas related to the research and study works by SciVfx.
Cinematic Scientific Visualization provides an another step beyond diagrams and abstractions that we are used to seeing in textbooks. The difference from those more simplified images is that it puts the science in context and is more emotional and memorable to audiences. Cinematic scientific visualization is an especially accessible form of science communication, because it exploits the processing power of the visual cortex in the human brain, and because it leverages a powerful, familiar visual language established by Hollywood films.
“I’d known intellectually what happened but knowing it intellectually is very different from seeing it and feeling it” – Kip Thorne
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